Employment Branding | Jobvite https://www.jobvite.com Recruiting Software - Applicant Tracking Wed, 15 Mar 2023 15:50:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 https://www.jobvite.com/wp-content/uploads/2023/03/cropped-jobvite-favicon-512-32x32.png Employment Branding | Jobvite https://www.jobvite.com 32 32 Looking to Hire? Marketing and HR Executives Share What Benefits Are Most Likely to Attract Talent https://www.jobvite.com/blog/employment-branding/looking-to-hire-marketing-and-hr-executives-share-what-benefits-are-most-likely-to-attract-talent/ Tue, 14 Mar 2023 20:18:01 +0000 https://www.jobvite.com/?p=34741 From setting aside finances for personal growth to providing investment benefits, here are 11 answers to the questions, “Can you share the most helpful benefits you offer that help you attract desired talent at your organization? Why should others offer this benefit?” Budget for Self-Development At LiveCareer, we aim to hire talented people willing to…

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From setting aside finances for personal growth to providing investment benefits, here are 11 answers to the questions, “Can you share the most helpful benefits you offer that help you attract desired talent at your organization? Why should others offer this benefit?”

  • Budget for Self-Development
  • Support “Workations”
  • Allow a Pet-Friendly Office
  • Offer Life Insurance
  • Provide a Comprehensive Compensation Package
  • Assist With Housing
  • Permit Flexible Working
  • Plan for Light Months
  • Help Pay Student Loan Debt
  • Create a Paid Volunteer Work Program
  • Invest With Your Team

Budget for Self-Development

At LiveCareer, we aim to hire talented people willing to challenge the status quo. To attract this type of employee, our company offers a budget for self-development. It’s crucial that people working for us constantly look for new ideas, be innovative, and improve their knowledge.

If our employees want to learn new things, we want to support their development. After the trial period, employees can talk to their manager and brainstorm ways to fast-track their career development. Then, they can decide on any industry course to help them achieve their career goals.

Others should also offer such benefits because it shows that you want your employees to always look for something that increases their job satisfaction. Other perks can also be good, but ‌any job that gets boring after a while encourages people to look for growth opportunities at another workplace. So if you want to decrease employee turnover, invest in their development.

Dorota Lysienia, Community Manager, LiveCareer

Support “Workations”

A year ago, we introduced an opportunity to work from our office in Tenerife, with free accommodation and travel costs partly covered by the company. This kind of perk is still not widespread, so there is a lot of talent-attracting potential in it.

We noticed that incorporating it into our employer branding and marketing strategies gives a lot of attention to our brand and helps us stand out from other employers. Blog posts, press releases, and mentions from other blogs — all these channels generate a lot of interest in our company, and we have already hired some skilled experts who found out about us thanks to this benefit.

Leszek Dudkiewicz, Head of Marketing, US Passport Photo

Allow a Pet-Friendly Office

Having a pet-friendly office is one way that provides a more flexible work environment. By allowing employees to bring their pets to work, we give them the freedom and flexibility to take care of their pets while still fulfilling their job responsibilities.

This can lead to a better work-life balance, reduced stress levels, and increased job satisfaction, which can attract and retain top talents who are looking for a positive and supportive work environment.

Trey Ferro, CEO, Spot Pet Insurance

Offer Life Insurance

According to surveys, over 80% of employees would like their organizations to provide life insurance, but most times, they don’t. By offering group-term life insurance packages to our employees, we stand out from our competition, helping us to attract top talent.

We pay for our life insurance policies in bulk, covering all employees, resulting in significant cost savings. Our employees benefit from financial security, especially those with dependent children.

Shawn Plummer, CEO, The Annuity Expert

Provide a Comprehensive Compensation Package

An effective and comprehensive compensation package should include a wide range of components, such as salary, bonuses, stock options, health insurance, vacation time, and other benefits. Compensation packages are an important tool for recruitment and retention of desired talent, as we can tailor them to the specific needs of the employer and the employee.

A well-structured compensation package can provide them with the financial security and stability they need to perform their job duties. It also allows us to create a more attractive work environment. These packages should consider the qualifications of the employee and the job responsibilities. We should also update them periodically to keep up with market trends and changes in the job market.

Christa Reed, Head of Job Market Research, JobSearcher

Assist With Housing

One benefit that is widely underutilized is housing assistance. The University of Pennsylvania pioneered the use of housing assistance in the 1960s. The program had dual benefits; it helped the university keep its workers, while also revitalizing the surrounding neighborhood.

The program offered a mortgage guarantee for employees who had been with the university for three years and purchased a home within a three-block radius. This design not only ensured short commutes for its workers but also acted as an incentive to reduce turnover.

Since long commute time is one of the most common reasons someone leaves their job, the mentioned program helped the university attract employees interested in their community and then also retain these employees.

Atta Tarki, Founder and Author, ECA Partners

Permit Flexible Working

As a digital agency owner, I offer flexible work arrangements, such as remote work or flexible hours. This helps employees balance work and personal life effectively, leading to increased satisfaction and motivation.

It also results in lower turnover and higher productivity. Offering flexible work arrangements is a win-win for both me and my employees because it leads to a better work-life balance and job satisfaction for them, and a more successful and productive agency for me. I’d definitely recommend that other similar companies try this.

Shane McEvoy, MD, Flycast Media

Plan for Light Months

One unique benefit our company offers is light months. For two months a year, we give employees a fully-paid extra day off each week of their choosing in our take on a four-day workweek.

As a remote workplace, we already have flexible working hours and a work-from-anywhere option. This additional flex-time gives our staff the extra ability to rest and recharge, without causing too much disruption to surrounding staff’s schedules.

Grace He, People and Culture Director, TeamBuilding

Help Pay Student Loan Debt

Our company is looking into ways to assist employees in paying off their student loan debt, even while many businesses are investing in their employees’ continued education. Given that over 44 million former college students in the U.S. currently owe $1.5 trillion in student debt, it makes sense.

Because student loan debt affects many professionals, employers may use this employee benefit as a sizable recruiting tool for eligible candidates. Some firms have provided employees with a monthly stipend for loan repayment, frequently with a lifetime maximum in place.

Dayna Carlin, Director of Marketing and Sales, NovoPath

Create a Paid Volunteer Work Program

As a leader at my organization, we have seen tremendous success in offering paid volunteer work to our employees. Having this benefit at our organization shows that we are dedicated to the mission of giving back to our local community, and it naturally attracts candidates that are looking for this kind of altruistic environment.

Paid volunteer work can benefit others who may not have the financial ability to otherwise volunteer, and also provides incentives for employees that already choose to give back. It is important for companies to consider offers such as this since it speaks volumes about their priorities and values.

Nadzeya Sankovich, Regional Manager, Health Reporter

Invest With Your Team

As the CEO of a financial planning website, it is important for me to make sure that my employees are aiming for financial independence. The way I do it is by offering investment benefits, and I think more business leaders should do it.

After onboarding, I require my employees to open an online brokerage account of their choice. Then, I offer a monthly investment scheme in which our HR department would automatically deduct a portion of their salary to deposit in their brokerage account.

Of course, they can choose how much that would be. While I don’t force them to take part in the monthly investment program, if they do, I reward it by adding 10% of their deposit each month. Sometimes it comes out of my money, but most of the time it comes out as a business expense.

To date, I have helped a lot of my employees reach the five-figure mark in their investments, and it has helped me attract other talents as well.

Jonathan Merry, Founder, Moneyzine

Terkel creates community-driven content featuring expert insights. Sign up at terkel.io to answer questions and get published.

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Is Your Company Marketing Itself to Top Talent? Here Are 13 Things to Consider https://www.jobvite.com/blog/employment-branding/is-your-company-marketing-itself-to-top-talent-here-are-13-things-to-consider/ Tue, 07 Feb 2023 21:28:36 +0000 https://www.jobvite.com/?p=34469 From clarifying your benefits to considering your overall value proposition, here are 13 answers to the question, “When thinking about talent acquisition this year, what are the most helpful considerations for marketing your company to top talent in 2023?” Clearly Present Your Benefits There is nothing worse than reading a great job description that does…

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From clarifying your benefits to considering your overall value proposition, here are 13 answers to the question, “When thinking about talent acquisition this year, what are the most helpful considerations for marketing your company to top talent in 2023?”

  • Clearly Present Your Benefits
  • Be Culture Forward
  • Provide Learning & Development Opportunities
  • Promote a Fun Culture
  • Offer Work-Life Integration
  • Use Employee Voices in Your Candidate Marketing
  • Create a Detailed Candidate Profile
  • Include Excitement in Your Job Posting
  • Lean on the Power of Video
  • Openly Support Diversity and Inclusion
  • Post Tech Talk Videos About Your Product
  • Consider Your Company from the Outside Looking in
  • Discuss Your Overall Employee Value Proposition

Clearly Present Your Benefits

There is nothing worse than reading a great job description that does not clearly outline what the company can offer the candidate. Clearly outline this and not just offer the typical vague description; provide a list that can excite.

Give talent an idea of what they will be a part of from you as a company and how it would benefit their home life. Address the benefits they will have by being a part of your team as it pertains to community service or charitable services your company takes part in, partnership offerings, any on-the-job training, or any other perks you offer.

You may also want to consider revamping the benefits you offer that would attract talent that would help make their lives easier, like adding opportunities to receive grocery or gas gift cards or providing vacation savings accounts.

LT Ladino, CEO & Founder, vCandidates.com

Be Culture Forward

Recruiting talent in 2023 looks a lot different from what it did just a few years ago. More than ever before, it is crucial that employers who seek the best talent highlight their company culture. Today’s brightest talent considers career decisions based on values and how well theirs align with potential employers.

Showcasing programs such as employee resource groups, volunteerism, community engagement, environmentalism, and sound governance practices are now top priorities for stakeholders and employees alike. Incorporating data about the organization’s social impact work can also be an interesting way to highlight the depth and strength of these corporate offerings.

Tyler Butler, Chief Social Impact Officer, 11Eleven Consulting

Provide Learning & Development Opportunities

Investing in L&D is essential for attracting and retaining talent hungry to learn. While some learning and development used to be something with which to engage employees post-hire, more job seekers now value professional growth over salary.

Millennials and Gen Z workers want to add to their education, and Gen X and Baby Boomer workers want to upskill. Showcasing your company’s L&D offerings across your company website, social channels, and job sites will help attract the attention of top talent eager to become a more effective corporate asset. It will also show how much you value your employees, making everyone view your business as the Best Place to Work.

Chris Gadek, VP of Growth, AdQuick

Promote a Fun Culture

We understand how important compensation and benefits are to not only entice prospective employees but to retain talent. But what sets us apart the most is that we have become a wonderful place to work, one with a culture of camaraderie and fun.

A happier team results in a highly motivated, high-performance team. All of our employees work remotely, but we make sure to bring everyone together at least once a month to do something fun.

Recently, we went to a Dodgers game and had a blast. We want our team members to get to know one another, lean on each other, and have fun. By doing this, we also make sure that our job candidates see that—and they are always drawn to that. They want to be a part of a team in which the members are close knit and know how to cut loose and enjoy themselves.

Brittany Dolin, Co-Founder, Pocketbook Agency

Offer Work-Life Integration

Moving into 2023, the talent acquisition landscape continues to develop to suit the needs of employees. The shift to working from home has had a dramatic impact on many industries, and it is seeing another shift that companies should consider when marketing their business to top talent: work-life integration.

Rather than simply working a 9-5 job from home instead of the office, work-life integration refers to employees being able to work flexible hours to suit their personal needs. This flexibility would allow employees to take appointments, go for an afternoon walk, and pick up their kids from school while getting their work done at a time that best fits their schedule.

Looking into the future, many employees are looking for this flexibility that companies should consider when marketing to new talent.

Matt Gehring, Chief Marketing Officer, Dutch

Use Employee Voices in Your Candidate Marketing

It’s one thing for the company’s official marketing to tout its competitive benefits or ideal work environment, but when that praise comes from a current or former employee, it carries even more weight.

Including first-hand testimonials from employees in your recruitment marketing strategy is one way to do this. You can also use incentive programs to encourage employees to rate and review the company on sites like Glassdoor, Indeed, and Comparably, similarly to how you might offer a customer a discount coupon for a positive review.

Bringing the employee voice into your marketing will give the message more authenticity and make it more trustworthy for the prospective candidates who see it.

Jon Hill, Chairman & CEO, The Energists

Create a Detailed Candidate Profile

When top talents choose their workplace, they first make sure that their skills, qualifications, and experience match the requirements for the position. Since these employees have defined strengths, they know that only specific job profiles would suit them.

It is crucial to offer a detailed candidate profile when in the market for top talent. For one, it helps candidates decide if the job position, related responsibilities, and even project requirements suit their choices. It also helps the organization save time and resources in the recruitment process. Therefore, a well-defined candidate profile is a great way to zero in on the right candidate for your company.

Azmaira Maker, Ph.D., Founding Director, Aspiring Families

Include an Excitement in Your Job Posting

Look at your job listings. How are they presenting the value proposition from the prospective employee’s perspective? And I’m not talking about the vague “We do purpose-driven work” stuff. Do they have an interesting story about the benefits (beyond salary) that come from being part of your organization? And at what point in that conversation does that story come into play, if ever?

Too often, companies dive into the nuts and bolts of degrees, licenses, and skills, and only after that blandly transactional bullet point list do they insert vague boilerplate language about the company, usually a cut-and-paste of the mission/vision statements (that’s a whole other rant).

What’s the secret sauce that makes your place incredible? What are this company’s culture and purpose in meaningful language? Not only will you attract top talent, but you’ll also attract the RIGHT top talent who are inspired and excited to get involved and invest their time and energy in the right ways.

Sarah Ratekin, Chief Happiness Officer, Happiness Is Courage

Lean on the Power of Video

Many recruiters know they need to do more to stand out to qualified candidates. But when you’re trying to fill 40 roles, it can feel like there’s no time to invest in strategic marketing to reach these folks. But that’s where video can help.

I’m not talking about the expensive employer-brand videos that take months to plan, shoot, and distribute. I’m talking about creating simple videos of your hiring managers talking about the role, their leadership philosophy, and other key questions candidates will have about the position.

Set up a 30-minute call with the hiring manager and ask them questions your candidates would ask. You can then take that video, have it edited on Fiverr or by an in-house editor within a couple of days, and then use the answers in your communications: messaging on LinkedIn, email, or even sprinkled throughout the hiring process. This is a great way to improve your recruiting ROI without spending a ton of extra time or money.

Justin Vajko, Founder & CEO, Dialog Employer Branding

Openly Support Diversity and Inclusion

One thing to consider for helping your company stand out to top talent is to support diverse communities. Demonstrate a genuine commitment to diversity and inclusion in the workplace by highlighting your company’s efforts to honor, celebrate, and elevate your team and the communities they serve.

Showcase stories of these employees and their accomplishments throughout the year, as well as highlight any initiatives or projects you’re working on that benefit them. Reaffirming your commitment to diversity in the workplace will help attract talent from diverse backgrounds, which will enrich your entire workforce.

Lilian Chen, Co-Founder & Chief Operating Officer, Bar None Games

Post Tech Talk Videos About Your Product

I recommend posting videos of tech talks about your product on your YouTube channel and then embedding those videos on your website for candidates to watch. This gives your technical candidates a chance to really look under the hood and evaluate the quality of your engineering team and if the technology is something they are excited about.

Have your top engineers give the tech talks so that candidates can look them up on LinkedIn to see their credentials.

Marsh Sutherland, Sr. Technical Recruiter, Ocient

Consider Your Company from the Outside Looking in

You have the benefit of working at your company, so you’ve experienced for yourself what a great place to work it is. But candidates don’t know this! Don’t assume that someone who’s never heard of you is going to think you’re an attractive place to work. To attract the best candidates, sell what it’s like to work at your company.

What makes your company special? Why does your company exist? What’s the problem you solve in the world? What’s it like to work at your company?

Why would a candidate choose your company over another? What are your values? What behaviors and values are you looking for in an ideal candidate for any role at your company?

And remember, all your job ads should reflect your company culture and values throughout.

Bee Heller, Co-Founder & Managing Director, The Pioneers

Discuss Your Overall Employee Value Proposition

When we’re discussing how to best market an opportunity to a great candidate, we often have discussions with hiring managers and HR teams about what the elements are that matter most to attract and keep top talent. If you’d asked me six months ago, it might have been job security or total compensation. Today, it might be schedule flexibility or company culture.

As executive search consultants, we encourage our clients to think more about the overall employee value proposition (EVP). Material offerings and perks like commuting stipends, paid parking, free snacks, and access to an onsite gym are great. But two of the most critical factors we hear about are the ability to do meaningful work and the connection and community that come from a great work culture.

In a post-pandemic world, companies need to consider the overall EVP, which should include opportunities for growth, development, and time to connect and collaborate with co-workers.

Susan Towers, Executive Search Consultant, Boly:Welch

Terkel creates community-driven content featuring expert insights. Sign up at terkel.io to answer questions and get published.

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Are Employees Paying You a Loyalty Tax? (And How It’s Hurting Your Employer Brand) https://www.jobvite.com/blog/employment-branding/are-employees-paying-you-a-loyalty-tax-and-how-its-hurting-your-employer-brand/ Wed, 01 Feb 2023 22:54:05 +0000 https://www.jobvite.com/?p=34377 With 2023 in full swing, the job market continues to prove difficult for employers, despite notable layoffs in tech. In fact, the Bureau of Labor Statistics shared in its latest JOLTS report that the number of job openings inched back up again to 11 million open jobs available in the United States, with employers struggling…

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With 2023 in full swing, the job market continues to prove difficult for employers, despite notable layoffs in tech. In fact, the Bureau of Labor Statistics shared in its latest JOLTS report that the number of job openings inched back up again to 11 million open jobs available in the United States, with employers struggling to fill positions. The largest increases in job openings occurred in food service, retail trade, and construction.

Candidates continue to put higher salaries at the top of their requirements list for seeking new employment, and continued turnover has put employers in a tough position. Recent Employ data reported that 37% of job seekers were looking to switch employers to seek higher wages. So, what exactly is the phenomenon that’s happening to loyal employees and how does it affect your employer brand?

What Is Loyalty Tax on Employees?

Loyalty tax occurs when current employees are penalized for staying in their existing roles by receiving less than new hires for the same position, or not receiving market adjustments to their salaries. According to a recent LinkedIn article, new hires are often paid seven percent higher for the same role, while another study puts loyalty tax on employees even higher at 10 to 15%.

Qualified candidates have seen that by moving to another company, they can often realize a significant raise compared to their current role. These are typically employees who should qualify for annual raises, but were potentially denied one for larger organizational reasons, including to avoid layoffs, to make up for poor performance, or the company has decided to stay a laggard compared to the rest of the market in its approach to pay.

Not giving out market-centric annual raises can significantly hurt both employers and employees who stick with a company for multiple years, while getting minimal (if any) raises or bonuses. Miscommunication and poor salary budgeting can force employees to pay this detrimental tax for staying at the organization, but candidates are quickly figuring this out and finding companies who also know this.

If employees can’t count on your company for material annual raises and bonuses, they’re paying you a loyalty tax.

If turnover is high and quality employees aren’t properly compensated, it could mean that executive leadership is not on the same page as HR and TA leaders. This can create a challenge for recruiting quality candidates, and cause a vacuum of talent leaving the organization in search of higher pay, greater benefits, and greater recognition for their contributions.

How Can Companies Avoid Loyalty Tax?

A loyalty tax can harm an employer’s brand during such a critical time in a highly competitive job market. But loyalty tax on your employees is not a given. Getting company leadership, HR executives, and talent acquisition teams on the same page when it comes to priorities and budgets for the year can help ensure current and new employee contributions are valued and rewarded appropriately. Strategic HR teams analyze key metrics like employee retention and engagement, and salary rates to track overall satisfaction with the company and find areas of improvement.

Prioritize Employee Support & Enablement

One of the biggest ways to avoid charging employees a loyalty tax is to have executive and TA leadership consistently communicate about the state of hiring in the company. Top talent teams use advanced analytics to better understand and improve the recruiting experience for candidates. Remember, job seekers want to find a company that values employees, prioritizes DE&I, enables workplace flexibility, and leverages automation to improve communication, feedback, and time-to-hire.

1 out of every 20 workers share that they change companies to leave a bad manager or company culture.

Drive Internal Mobility

Candidates today want to work in a place that invests in their professional and personal growth. In fact, a recent Lighthouse Research & Advisory Report shared that 83% of candidates ask about future career opportunities during the hiring process. Many recruiting teams have pivoted their strategies this year to focus more on internal mobility and employee networking to fill positions. The benefit of prioritizing internal mobility is giving employees the chance to expand and grow in their careers within your company, and not at a competitor.

Actionable Strategies to Reduce Loyalty Tax

Employers that want to build a more robust employer brand, provide a strong employee value proposition, and pay competitive salaries to employees leverage strategies to ensure retention is rewarded rather than penalized. While a loyalty tax can’t be eliminated overnight, there are ways to help reduce it and improve engagement. HR and talent teams invest in the technology to keep a pulse on employees, and to find, hire, and retain top talent for their business.

54% of HR decision makers plan to increase recruitment spending this year.

Here are some actionable steps to reduce loyalty tax on your employees and retain top talent this year.

#1: Ensure TA leadership, HR executives, and company executives meet regularly to analyze and ensure budgets are prioritized for talent raises, merits, and incentives for current employees.

#2: Create and develop an employee referral program that incentivizes employees to refer their networks to open positions.

Include incentives for managers to refer employees for promotions or internal developmental career moves.

#3: Regularly analyze the labor market and economic reports to determine fair wages for existing employees doing the jobs that they already do.

Find companies that publish their salary ranges for similar roles to get an idea of the benefits offered by competitors.

#4: Send out quarterly company surveys to get feedback from current employees and find areas of improvement before they turn into pain points.

Get Started Building Value for Employees and Candidates Alike

With top talent in short supply, it’s crucial for companies to prioritize their employer brand and employee value proposition. High turnover in the market shows that candidates know what they want and are willing to switch companies to find it. Be sure your TA team is equipped to combat high turnover and recruit qualified employees with the Employ 2023 Recruiting Effectiveness Planning Kit.

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Your Employer Brand Online Is Costing You Hires (Here’s How to Fix It) https://www.jobvite.com/blog/employment-branding/your-employer-brand-online-is-costing-you-hires-heres-how-to-fix-it/ Thu, 26 Jan 2023 15:03:29 +0000 https://www.jobvite.com/?p=34290 Many employers big and small have begun implementing their hiring plans this year, despite economic headwinds. But in a job market where open positions outnumber job seekers nearly two to one, connecting with candidates to find top talent isn’t easy. One major roadblock that deters qualified candidates from glancing at your organization’s career page and…

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Many employers big and small have begun implementing their hiring plans this year, despite economic headwinds. But in a job market where open positions outnumber job seekers nearly two to one, connecting with candidates to find top talent isn’t easy. One major roadblock that deters qualified candidates from glancing at your organization’s career page and open roles is your company’s reputation. And you had better believe it precedes you.

Public forums such as Glassdoor, Indeed, and the like allow current employees, former employees, or even interviewees to post about their experience with your company, for better or worse. These reviews are a key part of your online presence and play an integral role in your recruiting effectiveness.

What Is Your Employer Brand?

An employer brand refers to the way organizations differentiate themselves from competitors in the market for candidates and employees. What is your company’s reputation among your workers? How is it as a place to work? Do your employees feel cared for? Taken care of? Would they recommend you to their friends? These are all important questions that contribute to your employer brand.

According to LinkedIn research, more than three-quarters of people seeking jobs look into the company’s employer brand before applying. This means that most of the candidates you interact with will already have an image of your company, especially those job seekers who have options when it comes to seeking new roles. They’re also likely to leave a review after interviewing or interacting with your company during the hiring process. How does your online presence impact business? Here are three ways:

● It impacts the quality and quantity of applicants.
Positive reviews will draw applicants to your business, simplifying your hiring efforts and helping to attract top talent and build a more robust talent pool. Negative reviews will do the opposite: drive away candidates who are seeking better job opportunities and work environments.

● It influences customer perception.
Prospective customers are also looking at your online presence to assess company values. So while a positive online brand will encourage customer loyalty, negative reviews will likely disrupt their trust in your company.

● It affects current and future employee satisfaction.
Even if a current employee has a mostly positive outlook on their experience, those negative reviews or discussions about them in the workplace can be detrimental to productivity, focus, and retention. Negative impressions of how you hire their coworkers (and how it impacts the quality of their coworkers) can decrease work performance by up to 30%. So the quicker they are addressed and remedied, the better.

The impact of your employer brand is significant. But the overall hurdle most leadership teams face is how to address and improve their candidate experience and, therefore, improve their reviews online. Here are two key ways to approach your employer brand online to attract top talent.

#1: Recognize Your Employer Brand Is for More Than Just Hiring

A well-developed employer brand makes current employees proud of their positions and the company they work for. And it makes them more likely to refer others in their network towards open positions in your company. But did you know that your employer brand can also support your bottom line? It’s simple: devoting resources to the brand and its maintenance can reduce costs elsewhere.

Companies that have stellar employer brand images don’t have to spend as much on recruiting costs because they don’t have to recruit as hard. When your employees love their job, they’re telling people about it. Or, at the very least, not running your good name down in an after-work rant. This also means retention is improved because your strongest employees are more likely to stay for the long run.

Current employees act as ambassadors if they’re proud of where they work. The attitudes of current employees, positive or negative, further develop the company’s brand; strong branding creates a cycle where the brand gets stronger, which makes employees prouder and more content in their work, which makes the brand stronger, in turn.

#2: Make Sure to Optimize Job Seeker Experiences

Start laying the groundwork for positive candidate experiences now. When seeking to create positive candidate experiences, communication is key.

● Keep Candidates Informed Every Step of the Way
Too many recruiters and employers treat the hiring process as a one-way street, requiring prompt answers and updates from candidates without offering the same thing in return.

Solutions like candidate texting and automated intelligent messaging make providing candidates with real-time, helpful feedback easier. Communicating details of the next steps job seekers need to take or just acknowledging when their application has been received and reviewed leaves fewer unanswered questions and room for competition to sneak in.

● Let Your Candidates Know What to Expect
Hand-in-hand with keeping candidates in the loop during the hiring process, it’s equally important to let candidates know what to expect if they are hired. That means offering them a clear and detailed glimpse of their new role’s responsibilities and your company’s unique culture.

More than 88% of surveyed job seekers said they believe that good company culture is essential to business success. Demonstrate what makes your company culture stand out, and you will be ahead of the game.

● Maintain Relationships with Candidates
When does your candidate experience end? After you decide not to hire them, right? Wrong. Just because a candidate isn’t right for the position you currently need to fill doesn’t mean they won’t be right for a different role in the future.

A good way to improve candidate experience is to keep in touch with all high-quality candidates, not just the ones you hire. Instead of starting over from scratch, you may already have dozens of prime candidates sitting in your recruitment pipeline.

● Continue Into Onboarding
Communication shouldn’t stop once the candidate has accepted an offer. To ensure a smooth onboarding process, ask yourself the following questions:

  1. Is your onboarding experience seamlessly connected to your hiring experience?
  2. Are all of your new hire forms digital so that new hires don’t have to fill out forms by hand?
  3. Do you have an onboarding portal that prioritizes all of a new hire’s tasks?
  4. Does your onboarding portal work on mobile?
  5. Do you offer pre-boarding? In other words, is your onboarding portal available to candidates before they start, so they can get a head start on the process?

Go Deeper on How to Attract Candidates with a Solid Employer Brand

Download our eBook and learn how you can build a better candidate experience with a step-by-step approach to enhancing your employer brand. Get valuable insights into auditing your employer brand and see how you can improve the quality of hire with a better candidate experience.

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Does Your Company Culture and Mission Matter to Potential Candidates? https://www.jobvite.com/blog/employment-branding/does-your-company-culture-and-mission-matter-to-potential-candidates/ Thu, 12 Jan 2023 15:09:00 +0000 https://www.jobvite.com/?p=34041 Employers are buckling up for another turbulent year in the labor market by determining how they can make their employer brands more attractive to candidates and optimize recruiting programs. And whether you are an enterprise organization hiring for hundreds of new roles this year, or a growing company looking to add several key new positions,…

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Employers are buckling up for another turbulent year in the labor market by determining how they can make their employer brands more attractive to candidates and optimize recruiting programs. And whether you are an enterprise organization hiring for hundreds of new roles this year, or a growing company looking to add several key new positions, companies of all sizes are seeking to leverage the latest processes, programs, and technologies to connect with qualified candidates. In fact, 54% of HR decision makers reported that they plan to increase recruitment spending this year.

People in suits listening to a woman talking

But with historically low unemployment, recruiting professionals are still struggling to source qualified hires. Candidates also have higher expectations than ever before and want to work for mission-driven companies with a strong workplace culture that aligns to their own values.

When it comes to staying competitive in the labor market, one of the best tools companies have is leveraging their culture and their organizational mission for talent attraction. Your culture reflects what it’s like to work in your company; it’s the shared values, practices, beliefs, and attitudes that guide the way work is accomplished and employees behave. A strong culture and purpose-driven mission are invaluable tools for both recruitment and retention, and have been linked to higher levels of business performance.

How Culture and Mission Impact Talent Attraction

Job seekers are clear that a company’s mission and culture are highly important to them. In fact, based on Employ data, more than 1 in 5 workers (23%) say they would accept a job offer because of company values, mission, and culture. Beyond this, more than two-thirds of employees (65%) believe it takes less than one month to determine if they are a good match for the organization’s mission and culture, and 55% say they would leave a job if the organization was not aligned with their expectations or values. Recognizing the value that a transparent culture and intentional mission have in attracting — and retaining — employees is paramount to your recruiting efforts.

Candidates Are Still Shuffling

Although notable layoffs have occurred in the tech sector, candidates in other industries, like healthcare, manufacturing, and professional services, are still on the move, seeking positions that better align to their demands for higher compensation and a stronger culture. This has led to employee turnover, creating pressure on recruiting teams to quickly fill empty positions. And as many talent professionals have found out, a strong employer brand and clear mission propels a more positive recruiting experience and can help talent teams stand out and convert applicants into qualified hires.

Looking at What a Candidate Wants

With high turnover still common, recruiters see first-hand that candidates want a company that cares about their professional and personal growth. According to a recent Lighthouse Research & Advisory Report, 83% of candidates want to know about future growth opportunities during the hiring process. Even more telling, building deeper connections with managers, peers, and the core values of the company is one of the top-rated priorities for candidates.

Job seekers also want to work for a company that prioritizes DE&I in its policies and hiring practices, and cares about their wellbeing. Candidates are also looking for better benefits (34.4%), career advancement opportunities (12.6%), and remote work flexibility (21.3%).

One of the biggest challenges in hiring today is retaining quality employees who are looking for more from their employer. Strategic talent acquisition teams are investing in their employees by developing internal mobility programs that provide career growth opportunities and referral incentives.

Group of professional women gathered around a table

Prioritize Your Authentic Employer Brand and DE&I Activities

Remember, candidates are looking for an employer that provides a supportive culture, competitive benefits, purpose-driven mission, and internal mobility opportunities. They expect employers to be flexible with remote work and provide a workplace that represents a wide diversity of people in all position levels. And while employees leave their jobs for a variety of reasons, nearly five percent of job seekers admit they leave an organization in seek of a company with greater diversity.

To compete in today’s fast-paced market, recruiting teams must invest in making the workplace a better place for all. A promising 33% of HR decision makers plan to increase their investments in DE&I programs this year, according to Employ data. Put company culture, a clear mission, and DE&I at the top of the budget list, and you will see tremendous improvement in candidates that align to your values and drive workforce performance.

Get Started Building a More Robust Employer Brand

With qualified candidates in short supply, today’s job seekers continue to have the upper hand in the labor market. Start improving your ability to attract candidates with a strong employer brand and clear mission.

Get The Step-by-Step Guide for Enhancing Your Employer Brand and see how a great candidate experience builds a more robust applicant funnel for your business.

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How Your Employer Brand Online Impacts Recruiting Effectiveness https://www.jobvite.com/blog/employment-branding/how-your-employer-brand-online-impacts-recruiting-effectiveness/ Tue, 13 Dec 2022 19:57:45 +0000 https://www.jobvite.com/?p=32426 Would you work with a company whose employer brand is described as:  “Deceptive, unethical, poorly managed, no sense of direction”? Most people wouldn’t, and many enterprise leaders would be terrified to hear their business described this way. But that line is a real company review on Glassdoor, and there are many more just like it. Glassdoor cautions:…

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Would you work with a company whose employer brand is described as:  “Deceptive, unethical, poorly managed, no sense of direction”?

Most people wouldn’t, and many enterprise leaders would be terrified to hear their business described this way. But that line is a real company review on Glassdoor, and there are many more just like it.

Glassdoor cautions: “A company’s employment brand is no longer owned by its HR or marketing team — it’s now owned by the employees, job seekers, and former employees.” Glassdoor, Indeed, and the like are public forums where current employees, former employees, or even interviewees can post about their experience with your company, for better or for worse. These reviews are a key part of your online presence, and it’s playing an integral role in your recruiting effectiveness.

What Is Your Employer Brand?

Employer branding refers to the way organizations differentiate themselves from competitors in the market for employees. What is your company’s reputation among your workers? How is it as a place to work? Do your employees feel cared for? Taken care of? Would they recommend you to their friends? These are all important questions that contribute to your employer brand.

According to LinkedIn research, more than three-quarters of people seeking jobs look into the company’s employer brand before applying. This means that most of the candidates you interact with will already have an image of your company, especially candidates with the most employment options. They’re also likely to leave a review after interviewing or interacting with your company during the hiring process. How does your online presence impact business? Here are three ways:

It impacts the quality and quantity of applicants.

Positive reviews will draw applicants to your business, simplifying your hiring efforts and helping to attract top talent. Negative reviews will do just the opposite:  drive away candidates who are seeking better job opportunities and work environments.

It influences customer perception.

Prospective customers are also looking at your online presence to assess company values. So while a positive online brand will encourage customer loyalty, negative reviews are likely to disrupt their trust in your company.

It affects current and future employee satisfaction.

Even if a current employee has a mostly positive outlook on their experience, those negative reviews or discussions about them in the workplace can be detrimental to productivity, focus, and retention. Negative impressions of how you hire their coworkers (and how it impacts the quality of their coworkers) can decrease work performance by up to 30%. So the quicker they are addressed and remedied, the better.

We can all agree that the impact of your employer brand is significant. But the overall hurdle most leadership teams face is how to address and improve their candidate experience and, therefore, their reviews online. Here are three ways to approach your employer brand online to attract top talent.

#1: Evaluate Your Online Presence

Do Your Research

Now is the time to uncover the online reviews, review your online presence, and discover what’s being said for better or for worse. Luckily, Glassdoor reports that the majority of their reviews are actually positive. Going through this process could be an insightful way to discover your strengths as a hiring company, and you’ll be better prepared to lean into them when working to attract top talent.

Assess What Aligns with your Brand and What Doesn’t

What does your online presence say about your employer brand? Is it the message you hope to convey, or is it skewed slightly? This process could only entail a minor pivot to align with your brand goals, or it could involve a more thoughtful conversation internally. Either way, the importance of this step can’t be overstated.

Example: If candidates state that leadership tend to micro-manage, but you actually allow your team creative freedom or flexibility, consider highlighting that specifically in your conversations with candidates.

#2: Respond with Intention

Thank the Thoughtful Reviewer

Be gracious to those who took the time to leave positive feedback. This perpetuates your positive employer brand and encourages others to leave positive feedback as well.

Note the Legitimate Critiques and Suggestions

Respond humbly and thank the reviewer for the message. Make a point to mention how you’ll look into their concerns or suggestions and then follow through.

Demonstrate Tact When Facing Negative Reviews

Negative reviews happen, but candidates will put more stock in a company’s response than the review alone. The three critical steps to facing a negative review:

  • Thank the reviewer earnestly for their feedback.
  • State how seriously you take their concerns and suggestions.
  • Make the offer to continue the dialogue through a private medium.

Example: “Thank you for taking the time to leave a review. We take all feedback very seriously and would like to learn more about your experience. If you’d like to continue the conversation, feel free to contact me directly at [insert company email here].”

#3: Create a Culture of Responsive Communication

Start laying the groundwork to avoid candidate complaints by improving your candidate experience. When seeking to create positive candidate experiences, communication is key.

Keep Candidates Informed Every Step of the Way

Unfortunately, too many recruiters and employers treat the hiring process as a one-way street, requiring prompt answers and updates from candidates without offering the same thing in return.

Services like candidate texting and automated intelligent messaging make providing candidates with real-time, helpful feedback easier. Communicating details of the next steps they need to take or just acknowledging when their application has been received and reviewed leaves fewer unanswered questions and room for competition to sneak in.

Let Your Candidates Know What to Expect

Hand-in-hand with keeping candidates in the loop during the hiring process, it’s equally important to let candidates know what to expect if they are hired. That means offering them a clear and detailed glimpse of their new role’s responsibilities and your company’s unique culture.

More than 88% of surveyed job seekers said they believe that good company culture is essential to business success. Demonstrate what makes your company culture stand out, and you will be ahead of the game.

Maintain Relationships with Candidates

When does your candidate experience end? After you decide not to hire them, right? Wrong. Just because a candidate isn’t right for the position you currently need to fill doesn’t mean they won’t be right for a different role in the future.

A good way to improve candidate experience is to keep in touch with all high-quality candidates, not just the ones you hire. Instead of starting over from scratch, you may already have dozens of prime candidates sitting in your recruitment pipeline.

Continue Into Onboarding

Communication shouldn’t stop once the candidate has accepted an offer. To ensure a smooth onboarding process, ask yourself the following question:

  • Is your onboarding experience seamlessly connected to your hiring experience?
  • Are all of your new hire forms digital so that new hires don’t have to fill out forms by hand?
  • Do you have an onboarding portal that prioritizes all of a new hire’s tasks?
  • Does your onboarding portal work on mobile?
  • Do you offer pre-boarding? In other words, is your onboarding portal available to candidates before they start, so they can get a head start on the process?
  • Here are some final takeaways:

Focus on the Little Things

It’s the small interactions and personal touches that make candidates feel valued, respected, and appreciated. And those are the things they’ll remember long after the recruitment process is over.

Keep Your Promises

If you say you’re going to do something, make sure you do it — whether it’s sending a follow-up note after an interview or providing feedback in a timely manner.

Be Human

Job seekers are people, too, so treat them as such. Show empathy and understanding, and be genuine in your interactions.

Go Deeper on How to Attract Candidates with a Solid Employer Brand

Download our latest eBook and find out how you can build a better candidate experience with a step-by-step approach for enhancing your employer brand. Get valuable insights into auditing your employer brand and see how you can improve quality of hire with a better candidate experience.

 

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How to Prevent Your Employees from Leaving: The 5 P’s https://www.jobvite.com/blog/employment-branding/how-to-prevent-your-employees-from-leaving/ Fri, 07 Oct 2022 14:26:25 +0000 http://www.jobvite.com/?p=7771 Today’s young professionals feel more empowered than ever to find a job they love. That means they won’t hesitate to hop from one job to the next until they find the best fit. Technology has enabled a nonstop job search. According to the 2022 Jobvite Job Seeker Nation Report, 45 percent of employees surveyed are…

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Today’s young professionals feel more empowered than ever to find a job they love. That means they won’t hesitate to hop from one job to the next until they find the best fit.

Technology has enabled a nonstop job search. According to the 2022 Jobvite Job Seeker Nation Report, 45 percent of employees surveyed are actively looking for a new job or plan to within the next year.

Because of this, HR professionals are always looking for ways to keep employees engaged and curb wandering eyes looking out for better opportunities in the peripheral.

Here are five P’s you can use to prevent current employees from searching for a new job:

#1: Provide New Growth Opportunities

“Career growth” is a vital concern for today’s top talent. But 54% of those that said they’re searching have not looked internally at their current company for a new position.

Check-in with employees regularly to find out what about their job they enjoy the most. Ask what else they’d like to learn. Allow them to shadow you or others in the company from whom they could learn desired skills. Trumpet opportunities for promotions and leadership roles into their ears. Provide a visible path with tactical steps they can take to earn those roles.

#2: Pay Employees What They’re Worth

When workers feel underpaid, they will leave. According to the Jobvite Job Seeker Nation Survey, 27% percent of job seekers are actively looking for higher compensation.

Start with a fair base salary for everyone. Give monthly bonuses to top performers so everyone is paid according to the work they do. Even a small amount, like $100 or $200, makes a difference.

#3: Prioritize Employees’ Health and Well-Being

If your employee is happy and healthy, they’ll perform well for your organization. That might be why 30% of workers expect mental health benefits from their employers. That percentage isn’t a surprise after the pandemic of 2020. 63% said the pandemic has caused them to focus more on their mental health.

Aside from offering therapy and medication coverage in your benefits package, there are several ways you can encourage healthy lifestyles among employees. Offer a gym membership as part of a benefits package. Allow employees to come into work late or leave early once a week for a yoga or group exercise class. Work with employees’ schedules to balance their personal health initiatives with office hours.

#4: Put Yourself in Employees’ Shoes

People are quick to make judgments about how “easy” someone’s role is or compare what they do to what others do. Clear up any misconceptions by giving employees first-hand experience in leadership roles, and vice versa.

Once a year, schedule leaders to switch roles with each type of employee so each can get a feel for the other’s job. Employees will experience how challenging it is to lead people, and leaders will gain a new perspective working with challenges employees face everyday. It will create empathy and understanding between the two roles.

#5: Praise Employees Regularly for Great Work

Employees need to know what they do for your organization matters. If you don’t communicate to them how they make a difference, they’ll go somewhere that will. Make time throughout your day to say “thank you” to employees for their work, remind them of what a great job they’re doing, and explain how they’re a valuable part of the team.

With technology providing us access to tons of information, employees will only become more elusive to retain. Your employer brand is on the front line against other companies that threaten to take better care of your talent than you. So don’t let them. Mind the five Ps, and prevent your talent from going elsewhere. Interested in what else Jobvite can do for your team? Watch the on-demand Jobvite Product Tour or request a live demo.


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Five Things You Can Do to Improve Your Seasonal Hiring Efforts https://www.jobvite.com/blog/candidate-engagement/5-things-you-can-do-to-improve-your-seasonal-hiring-efforts/ Thu, 09 Jun 2022 22:49:42 +0000 https://www.jobvite.com/?p=28505 When the days are longer, and summer hiring season is in full swing, recruiters and talent teams are in the midst of an all-out blitz, seeking to attract the right candidates and doing their best to keep applicants engaged to fill their open positions. Whether it’s hiring for increased tourism and hospitality roles, looking for…

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When the days are longer, and summer hiring season is in full swing, recruiters and talent teams are in the midst of an all-out blitz, seeking to attract the right candidates and doing their best to keep applicants engaged to fill their open positions. Whether it’s hiring for increased tourism and hospitality roles, looking for specialized construction or agriculture positions, or hiring recent graduates at the local pool, organizations, both small and large, are looking to fulfill their seasonal hiring goals in rapid fashion.

Or maybe seasonal hiring initiatives are more focused on end of year holiday high-volume hiring, looking for those part-time workers who can help drive sales, support holiday travel, keep shelves stocked, or ship and deliver packages around the clock. No matter where your seasonal hiring efforts take you, there’s one thing that hiring teams have in common. They need to tackle the list of open requisitions to fill those seasonal roles as fast as possible. Check out our top five ways to improve your seasonal hiring efforts and find the best employees for your business fast.

#1: Try Texting with Candidates

Candidates are busier than ever and expect quick, easy, responsive communication from recruiters. Job seeker expectations are high, especially when it comes to the candidate experience during the seasonal hiring process. One of the most impactful ways you can prioritize candidate communication and engagement is by leveraging intelligent messaging. According to Jobvite research, there is a 98% open rate for mobile recruiting texts versus a 20% open rate for recruiting emails. Texting is simply a more effective way to reach candidates today.

For seasonal hiring, try candidate texting and intelligent messaging to automatically engage with candidates, answer questions, provide additional information, and even screen applicants. If they’re hired, automated text-based communications can even help facilitate the onboarding process as well, so new hires can jump into work on day one.

#2: Build Your Employer Brand on Social Media

Candidates want to know what it’s like to work at your company before they start there, even those that may just be there for a short time. Create a communication strategy for your employer brand that includes a social media presence targeted specifically toward seasonal workers. Seasonal hires are bound to check our your social content and see how a company supports temporary hires and features them as part of the organization. Share content and posts that highlight seasonal workers and their impact on the business.

Then make sure you are using social media to expand your talent pool and find qualified seasonal candidates who are engaged and actively looking for their next short-term opportunity. Using social media to source, screen, and engage seasonal candidates can help you better connect with this niche audience even faster.

#3: Engage Your Talent Network with Targeted Seasonal Campaigns

Maybe some good candidates were recently interviewed for a role, but weren’t selected. These silver medalists have actively engaged with your company before and could be interested in future open roles, particularly those that may be available for a seasonal opportunity.

Consider creating targeted campaigns to engage these candidates specifically, highlighting seasonal roles and keeping them interested until the right seasonal position opens up. Remember, seasonal hiring is all about keeping candidates warm and ready to join your business at the ready, so try some of these proactive strategies to keep talent networks engaged:

  • Send surveys out to candidates about their experience with your recruiting process. Ask them specifically their interest levels about working in a seasonal capacity.
  • Share seasonal employee stories with your talent network on social media or through monthly newsletters. Keep content fresh and engaging.
  • Broadcast job openings to your talent network based on candidate profiles and invite them to apply in advance of seasonal hiring periods.

#4: Update Your Career Site

Your career site reflects your employer brand and company culture. It should show potential candidates what it’s like to work for your company. Tailor sections of your career site specifically for seasonal hires. Share stories of these types of roles, featuring experiences in their own words, and even showcase a temporary hire who went on to join your organization full time.

Share your company values, answers to frequently asked questions, and even give company updates on your career site. Think of it as a strong recruiting tool that gives potential applicants, especially those seasonal hires, the value proposition of working for your company. Be sure to include links to open job requisitions, company social media accounts, and recruiter contact information on the main page.

#5: Deploy Automation and AI Technology

If your talent team is expecting an extra busy seasonal hiring period, make sure that you are leveraging a holistic talent acquisition suite that can help you streamline the entire hiring process. Using automated tools to save time in your seasonal hiring efforts will help your teams find better seasonal candidates. Use automation and AI to perform manual tasks and keep up with high volumes of seasonal applicants. Technology like automated sourcing can help recruiters maximize hiring outcomes and decrease the time to fill open roles.

Start Connecting with Top Candidates for Peak Hiring Seasons

Obviously, the best time to plan your seasonal hiring efforts are before they start. So whether you’re just coming off of the busy summer hiring season or are gearing up for holiday hiring, make sure you have the people, process, and technology you need to tackle the influx of seasonal hires. Want more insights on finding and hiring top talent? Subscribe to the Jobvite blog or check out our resource library to stay up-to-date on the latest recruiting insights.


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The Top 4 Ways Your Business Will Benefit from a Unified Recruiting Solution https://www.jobvite.com/blog/recruiting-process/the-top-4-ways-your-business-will-benefit-from-a-unified-recruiting-solution/ Tue, 01 Mar 2022 18:30:30 +0000 https://www.jobvite.com/?p=27615 Talent acquisition (TA) teams today are feeling the challenges of increased recruiting demands in an uncertain labor market, while endlessly, and often manually, searching for qualified candidates to fill long-open positions. They’ve found that the ATS is no longer enough to source, screen, engage, convert, and hire top talent. Recruiters are filling the gaps in…

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Talent acquisition (TA) teams today are feeling the challenges of increased recruiting demands in an uncertain labor market, while endlessly, and often manually, searching for qualified candidates to fill long-open positions. They’ve found that the ATS is no longer enough to source, screen, engage, convert, and hire top talent. Recruiters are filling the gaps in their hiring processes by adopting automation and AI wherever they can. And in an environment that is also ultra-competitive for recruiters, those companies that adapt the quickest will win over top talent.

For talent teams that are looking to hire the best candidates, evolve recruiting processes, and improve key recruiting metrics, it might be time to upgrade talent solutions. Because a fully integrated, end-to-end TA suite, with a wide breadth and depth of capabilities, can transform talent acquisition and maximize hiring outcomes. That’s why we are thrilled today to introduce you to the Evolve Talent Acquisition Suite.

The Evolve Talent Acquisition Suite Is Recruiting Reimagined

What companies need most today is a unified talent acquisition suite that addresses the entire talent acquisition lifecycle and is fully dedicated to the talent acquisition function. That understands recruiters, supports hiring managers, and enables the widest range of functionality ever provided in a single solution. A system that goes far beyond the capabilities of an ERP just trying to check the box for recruiting. That embraces the full scope of recruiting beyond single-point or standalone solutions.

The breadth and depth offered in the Evolve Talent Acquisition Suite are what your TA team needs now to be competitive in the most difficult hiring environment in history. It’s time to move beyond where you are. To evolve your talent acquisition function. And to start transforming how you find and hire the best talent. It’s recruiting reimagined.

How Your Organization Can Benefit from a Holistic Talent Acquisition Suite

Looking for more reasons to supercharge your talent acquisition solution and evolve your recruiting efforts? Here are the biggest impacts that an end-to-end recruiting solution, like the Evolve Talent Acquisition Suite, can have on your business:

1. Enhancements to diversity, equity, and inclusion (DEI) initiatives

Today’s candidates expect a workplace that’s diverse in representation, offers equitable internal opportunities, and supports all employees. TA teams have been working hard to improve diversity, equity, and inclusion within the company to better attract quality talent. The journey to creating this culture is no accident — it takes time and effort from everyone. But talent teams can easily encounter roadblocks trying to focus on DEI recruiting, while also filling several open requisitions and improving processes all at once.

Luckily, unified talent acquisition technology can step in to reduce the workload of tasks like sourcing and scheduling, while also improving things like the diversity of talent pools and candidate experience. An evolved talent acquisition suite can do everything from grading job descriptions and building diverse talent pools to automatically sourcing and matching candidates.

2. World-class candidate, recruiter, and employee experiences

Gone are the days when a company can win and retain the best talent while providing a poor experience to candidates and employees. The Great Reshuffle demonstrated that TA teams must adapt their processes and technology to meet growing expectations from candidates and employees, or risk losing talent in the short- and long term to competitors.

Automation and AI are helping TA teams create intuitive candidate, recruiter, and employee experiences at every touchpoint in the organization — from job broadcasting all the way to internal mobility opportunities and employee referral programs. Leverage holistic TA technology to free up time for recruiters by automating tedious daily tasks like scheduling interviews, screening candidates, or answering candidate questions. This extra time can be used to build and refine the recruiting process to maximize results while providing a better, more personalized experience for candidates and employees.

3. Improvements to key recruiting metrics

As we all know, a great recruiting process takes time to build. And it takes even longer to get right. Unified talent acquisition technology, like that offered in the Evolve Talent Acquisition Suite, enables a robust analytics platform that can dive deeper into data to inform decision-making. In order to be agile, recruiting teams should consistently monitor key metrics in their hiring process and use the data to make improvements.

An advanced analytics portal helps transform recruiting by allowing TA teams and leaders to learn about roadblocks in their processes in real-time, making it easier to adapt to changes. It offers unique, customized reports and dashboards that automatically put important data in front of key stakeholders like leadership and hiring managers. Use data to reimagine recruiting strategies and create a better candidate, recruiter, and employee experience.

4. More robust employer brand and recruitment marketing strategies

In a tight labor market that favors candidates, recruiters have had to add another role to their growing list: recruitment marketer. Talent teams must build a strong employer brand to attract and hire top talent before they get snatched up by a competitor. In general, an employer’s brand should reflect their values and company culture, and tell candidates why they should come and work there.

An elevated employer brand will stand out to job seekers and show off a strong value proposition for working at the company. Here are some more elements of a strong employer brand:

  • Demonstrated commitment to improving DEI in your organization
  • A career site that shares a variety of employee stories and information about working for the company
  • Makes the most of social media by engaging potential candidates and posting about work opportunities
  • Engagement campaigns to keep candidate and industry connections warm, using social, email, and text

The Evolve Talent Acquisition Can Transform Your Talent Acquisition Function

The entirely reimagined Evolve Talent Acquisition Suite can move you beyond where you are now. And transform how you find the best talent. Find out to evolve your talent acquisition function and deliver better recruiting results. Curious to learn more? Watch our product tour and see how our end-to-end suite is built for modern recruitment.

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How to Apply Lessons Learned From Talent Acquisition Week Throughout 2022 https://www.jobvite.com/blog/candidate-engagement/how-to-apply-lessons-learned-from-talent-acquisition-week-throughout-2022/ Wed, 16 Feb 2022 12:59:00 +0000 https://www.jobvite.com/?p=27251 Talent Acquisition Week had it all this year. During the last week of January, the TA community came together for a virtual event that focused on reinventing talent acquisition to move forward in 2022. From strategic budgeting, employer branding, candidate experience, and technology optimization to the essential focus on DEI initiatives and the importance of…

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Talent Acquisition Week had it all this year. During the last week of January, the TA community came together for a virtual event that focused on reinventing talent acquisition to move forward in 2022. From strategic budgeting, employer branding, candidate experience, and technology optimization to the essential focus on DEI initiatives and the importance of talent data, intelligence, and analytics, this year’s week-long focus inspired talent professionals to leverage innovative strategies, tools, and technology to reimagine hiring and attraction.

Here we will examine some of the biggest themes from Talent Acquisition Week alongside other recent thought leadership from Jobvite and industry insights to give you key takeaways for improving your own recruiting strategies in 2022:

Lesson #1: Addressing the Growing Disconnect Between Business Leaders and Talent Acquisition Professionals

This year, more than ever, it’s clear that the gap is widening between recruiters and business leaders. In fact, recent Aptitude Research found that nearly 73% of recruiters say it’s hard to find candidates, while only 39% of leadership at those same organizations have the same feeling.  This could explain why despite additional investment on technology, sourcing applications, and services, many recruitment professionals have found it challenging to expand their overall budgets.

Connecting with business leaders requires meeting them where they are. Peggy Anderson, Head of Talent Acquisition at Shutterfly, suggests leveraging The EVOLVE Talent Acquisition Framework to:

  • Identify how mature your recruiting processes are
  • Develop a clear goal for where you need to be
  • Request a well-informed increase in recruitment spend

This sentiment is further supported by Lori Sylvia, Founder and CEO of Rally Recruitment Marketing, and a recent presenter at Talent Acquisition Week. She provides a committed, uncommitted, contingency budgetary framework for how TA teams can prioritize recruitment marketing in 2022.

Lesson #2: Optimizing Talent Acquisition Technology

Getting the most out of your talent acquisition technology — no matter the size of your organization — requires careful planning and adoption of your recruiting tech stack based on available resources. Again, according to Aptitude Research, only three percent of companies leverage all the functionality in their ATS and just two percent of their recruitment marketing platforms.

For smaller organizations trying to make the most out of a few good tools, Kristal Shropshire, Director of Talent Acquisition at Achievement Network, recommends looking at which aspects of your TA tech stack have delivered best historically and then maximizing how those tools can help you streamline your hiring process. For example, she references the use of video screening by paring it down from a full screen to just three key questions.

For larger organizations, leaning into AI-powered tools may make the most sense in optimizing your tech stack. Josh Jones, Manager of Talent Acquisition at Jobvite, recommends organizations take advantage of award-winning Zero-Click Intelligent Sourcing from Jobvite, which automates sourcing efforts when a job requisition is first opened. This solution saves valuable time, up to 30%, providing a full list of candidates who fit new jobs as they open up and the perfect starting point to connect with candidates.

Lesson #3: Enhancing the Talent Acquisition Process

Once you have developed a strong sense of how to best use your talent acquisition technology, you will want to apply it across your hiring process. Another takeaway for 2022 is to enhance your TA processes by leveraging appropriate key performance indicators (KPIs). This will give you an accurate picture of where you are succeeding and where you can improve.

A recent Jobvite panel shared their priority KPIs:

  • Diversity of Finalist Candidate Pool: With DEI serving as the central focus to many organizations, keep a close watch on this metric to ensure your processes are inclusive.
  • Pipeline Flow: Watch for the average time a candidate may spend in each stage of your recruitment cycle to identify the bottlenecks and roadblocks in your hiring process.
  • Time-to-Fill/Close: While it may be the most contentious KPI, ensure you are self-aware of how long it takes to fill or close a requisition. Make sure to measure against industry benchmarks rather than internal records and ensure you don’t focus on this metric exclusively, especially at the expense of DEI efforts.

Lesson #4: Continuously Improving the Candidate Experience

Humanizing the recruiting process is one of the most important takeaways from Talent Acquisition Week. This was especially apparent during the session presented by Jacqueline Ricciardi, Solutions Engineer at Jobvite. Her spotlight session on Candidate Centered Communications reinforced how technology should augment human ability and seek to deliver a better experience for candidates.

Recruitment marketing is a powerful tool. Targeted messaging to candidates helps meet them where they are and then guide them to your career site, where you have more control over your employer brand. Once there, you can even create custom landing pages with information relevant to selected roles that will give a great first impression to candidates. In combination with human touch along the candidate journey and an empowering onboarding experience, you will be ready to compete with the best in a competitive recruiting space this year.

Remember, whether a candidate is ultimately accepted for a position or not, it is our duty as TA professionals to ensure the experience is as positive as it can be. One great way to start moving in the right direction is to send out candidate surveys to both new hires and rejected candidates. This can be very enlightening for your team, and it will provide areas within the candidate’s journey that were either enjoyable or painful.

Lesson #5: Focusing on Improving the Employee Experience

Last, but not least, focus on the employee experience in relation to internal mobility. Encourage current employees to make both lateral and vertical moves throughout the organization. This will not only improve retention rates for hard-won new hires but also serve to improve overall morale as recruiters can share success stories with candidates and leaders can see the growth potential within their teams.

Start Moving Your Talent Acquisition Strategy Forward

Gone are the days of just competing for customers. Now you have to go after candidates with just as much intensity. With the lessons provided in this blog, you are primed and ready to keep the momentum of 2022. Take the next step and see what makes Jobvite one of the most loved and best HR products around by watching our product tour. Or you can view our resource library or subscribe to our blog to stay up to date on the latest in TA tech.

The post How to Apply Lessons Learned From Talent Acquisition Week Throughout 2022 first appeared on Jobvite.

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