The job market today is highly competitive for recruiting teams. Candidates are in the driver’s seat and are looking for employers who prioritize compensation, DEI, and employee wellbeing.
They also expect recruiting teams to provide a seamless candidate experience. In fact, 47% of job seekers today want great communication, prompt feedback, and timely follow-ups, while more than one-third look for a fast hiring process, according to the 2022 Job Seeker Nation Report.
To source and nurture talent at scale, the most strategic recruiting teams use candidate relationship management (CRM) software, specifically designed for recruitment to engage candidates and build stronger talent pools.
But how do top talent teams use recruitment CRM to create targeted campaigns and connect with the best candidates? Take a look at these tips and learn how you can get started to source, engage, and hire top talent for your business.
A Closer Look at Recruitment CRM
Candidate Relationship Management (CRM) is a recruitment tool that empowers recruiting teams to easily find and engage their talent networks at scale. A recruitment CRM allows you to meet candidates where they are, turn passive talent into engaged applicants, and ensure you have the right talent identified and engaged before your business needs them.
CRM tools help automatically manage communications, send proactive campaigns, and even broadcast your open roles to job boards. By improving efficiency in the sourcing and recruitment process, you can maximize your hiring results, while reducing your hiring costs and manual effort.
5 Ways to Use Recruitment CRM Tools to Create Targeted Recruiting Campaigns
#1: Create custom invite lists for specialized recruiting events
With qualified candidates in short supply, recruitment marketing has become a priority in attracting and converting top talent. One tactic for expanding your candidate pools is to participate in recruiting events. Whether virtual or in person, use recruitment CRM tools to automatically invite candidates to upcoming events they might be interested in. CRM software can match candidates based on profiles that would benefit from the event. These niche recruiting events can help talent teams source candidates for specific roles or even expand DEI within their organization.
#2: Broadcast job requisitions across talent networks
Sourcing qualified applicants can be one of the most time-consuming and frustrating parts of the recruitment process. Reaching an entire talent network with the right job at the right time can seem impossible. But CRM tools are making this easier than ever. Automatically broadcast an open job role across specific talent networks with recruitment CRM and start sourcing qualified applicants right away.
#3: Engage candidates on the channels where they’re most active
Today’s job seeker is busy, so it’s crucial for recruiters to meet candidates where they are. By using the channels that candidates prefer, you can easily engage candidates where they will be most responsive, whether that’s email, text or social media. According to the latest Job Seeker Nation Report, 76% of job seekers are open to receiving email, 70% are open to phone calls, and 50% prefer text messages. The right recruitment CRM enables you to engage with candidates quickly as part of your outreach strategy to improve candidate response and conversion rates at each stage of the talent journey.
#4: Send personalized messaging campaigns to passive talent
No recruiter wants to start from scratch every time they have to fill an open role. That’s why it’s important to keep talent networks engaged, especially between opportunities. Keep quality candidates warm and nurtured in the pipeline by sending targeted messages through your recruitment CRM. Leverage candidate profiles to send relevant updates or even future job openings that might be of interest. These customized campaigns can keep candidates informed and engaged even when they are not actively looking.
#5: Segment talent pools for efficient sourcing
As recruiting programs get more complex, and more roles open for hiring, segmenting talent pools becomes increasingly important. Some roles require specific skills or certifications, and others may need relevant experience or expertise, or some positions may need to be in specific geographic areas. Each of these can be criteria for sorting and sourcing talent pools in your recruitment CRM to help you segment and target specific candidates, especially for hard-to-fill roles.